A3 Research chief research officer Alisa Adamson consistently forges new ground -- even in saturated, competitive markets. Her expertise shines in categories such as services and durable goods – industries where the stakes are high (low incidence, large tickets) -- and there’s lots of room for creatively identifying ways to collect, analyze and use consumer and market feedback.
Adamson previously served as vice president of market research for Morgan Stanley in New York, and for BB&T in North Carolina. She has also held research and management positions with American Express, Michelin and Heritage Homes.
In addition to decades of marketing, communications and marketing research experience, Adamson earned master of marketing research and bachelor of journalism degrees from The University of Georgia. She continues to mentor fellow researchers and professionals, volunteers at the local animal shelter, and always has a renovation in-process.